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The Only T.V. Show I Watch…..
The first time I saw it on screen, there was no two ways about it, It was captivating. There was something amazing about this show. A fresh breath of air. Nothing similar. The mystery. What's going to happen? The drama, the emotion and the money involved…… Everything met at this focal point of bliss and…
Leverage:Giving Away The Bucket To Sell The Water
I can sniff an amateur from a mile. Ask me I would know….I was one. For a long time, I made mistakes. Plenty. I still make them. However, now they are strategic. They are thoughtful. On this post, I will paint a strategic picture of how to build positioning by giving away free stuff to sell…
Momentum
I had no idea what I was doing, It was in 2003 when I got in to the world of online marketing… I was in the dark… I bought my first product by Derek Gehl and Corey Rudl… It taught me about internet marketing…. I created my first online website and no one showed up……
The Force Multiplier Strategy
In physics, a force multiplier is an amplification tool that takes a weak signal and magnifies it. A dolly is a force multiplier. You can lift way heavier things using a dolly compared to if you were to attempt to lift the same load manually. A microphone is a force multiplier. It takes a weak…
7 Rules To A Magnetic Marketing Message
You stare at the page…it’s blank. AAArgh….that’s scary You take a break from the white space… load up a double espresso…. Ideas Ideas Ideas structure framing engagement You want to sell no doubt But you want to try a different route….different angle You read some copywriting books by Gary Halbert, Took a course by Gary…
The Offer
When starting out…. I focused on designing a beautiful website. I hired a designer… Paid him an arm and a leg Had a web form to collect email addresses, then I launched… crickets…. advertised on Google…. nothing…. tweaked everything but the most important part The Offer was terrible….. Looking back, I wouldn't even sign up for…
Market Research
The most important step after cultivating an unshakeable mindset is developing market research. Right product, right desire, right timing. Matching all these 3 aspects can be extremely challenging if you have no idea what to look for and the majority of market research being done is being done wrong. Why? Becuase( I was warned against starting…
SIMPLIFY: How Simplifying Plans Energizes Us To Action And Performance.
Simple. “Grip it, rip it.” He uttered. “What about posture, frame, positioning and everything the top golfers suggest?” “Then go to them…..” I had been caught in this cycle. Do more. Invest in this, join this group, follow this guy…and quite frankly, it was overwhelming. This post will go through 2 main rules that influence…
CASE STUDY: The Art Of Prospecting
I was on LinkedIn today and I saw this post that caught my attention. It’s something that has been of great debate with my entrepreneurial friends and would love to share some insights. DISCLAIMER There is no right or wrong way. Just what works for the intended result you desire. This post is in no…
