Case Studies
Three short stories of founders who used behavioral design to fix positioning, remove action bottlenecks, and increase retention. Watch the videos, then book a consultation to map your path.
Case Study #1
The Premium Product Trap
“Alex” sells a premium organic supplement. Despite superior quality, sales lagged because he was selling ingredients—not the transformation. We reframed value using behavioral design.
- Alleged problem: “People say my price is too high.”
- Deeper problem: Positioning gap (no flagship use-case, unclear ‘who’).
- Solution: Premium story (cost of not choosing), one segment, one proof engine.
- Takeaway: Premium works when the premium outcome is explicit.
Case Study #2
From Chaos to Clarity
“Sophie” served founders with multiple good offers—but no consistent revenue. Installing a simple behavioral framework turned scattered activity into a focused system.
- Alleged problem: “I need more content and channels.”
- Deeper problem: No operating framework (no repeatable behavior loop).
- Solution: One audience, one promise, one proof engine → weekly cadence.
- Takeaway: Complexity is a symptom; lack of a framework is the cause.
Case Study #3
The Hidden Bottleneck
“Ethan” had traffic and sales—but no repeats. A behavioral bottleneck in onboarding blocked habit formation. We rewired retention and doubled LTV in 60 days.
- Alleged problem: “We need more leads.”
- Deeper problem: Onboarding friction → no early win, no habit.
- Solution: Sequence for first-session success, constraint-based offers, timely prompts.
- Takeaway: Retention is designed, not discovered.