The Offer

The Offer

When starting out…. I focused on designing a beautiful website. I hired a designer… Paid him an arm and a leg Had a web form to collect email addresses, then I launched… crickets…. advertised on Google…. nothing…. tweaked everything but the most important part The Offer was terrible….. Looking back, I wouldn't even sign up for…

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The Right Market

Market Research

The most important step after cultivating an unshakeable mindset is developing market research. Right product, right desire, right timing. Matching all these 3 aspects can be extremely challenging if you have no idea what to look for and the majority of market research being done is being done wrong. Why? Becuase( I was warned against starting…

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SIMPLIFY

SIMPLIFY: How Simplifying Plans Energizes Us To Action And Performance.

Simple. “Grip it, rip it.” He uttered. “What about posture, frame, positioning and everything the top golfers suggest?” “Then go to them…..” I had been caught in this cycle. Do more. Invest in this, join this group, follow this guy…and quite frankly, it was overwhelming. This post will go through 2 main rules that influence…

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Cold Calling

CASE STUDY: The Art Of Prospecting

I was on LinkedIn today and I saw this post that caught my attention. It’s something that has been of great debate with my entrepreneurial friends and would love to share some insights. DISCLAIMER There is no right or wrong way. Just what works for the intended result you desire. This post is in no…

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Pull Strategy

Pull Versus Push

One of the top questions that I get from consultants who are freelancing is "Lee, how do I stand out in an over crowded market?" That is truly a fair question and after answering it over and over again, I decided to just put it here on this blog post so that if someone ever…

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The Reason Why

The Reason Why?

Dear Reader, Today's post is all about tying in your communication intent to the question that your reader has in their mind….. and the reason why this post is important and relevant NOW More than ever is so that you can……….. craft correspondence that will have a conversation with your reader's mind which will in turn leave…

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Irresistible

Download The Irresistible Offer Blueprint

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The Data Driven Marketing Blueprint

Download The Data Driven Marketing Blueprint

 

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Selling With Stories

Selling With Stories

I caught myself snoozing. I reached into my pocket pulled out a stick of Wrigley's spearmint. "That should do the trick." I thought.I unwrapped the aluminum cover. Pulled out the minty stick and started chewing the gum aggressively. The presentation was still unbearable. Long, detailed and not interesting. I wondered why some presentations were way more…

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Key Performance Indicators

Key Performance Indicators To Track?

Data Data Data……. Key performance Indicators? Metrics?……Imagine you were on the show Shark Tank. These are sharks, they want blood but more important, they want returns on investment. So the Sharks are impressed by the product your selling but before they move forward, they want to know if their investment is worth the time and…

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